Adam Grossman

Marketing and Communications, The Boston Red Sox

Adam Grossman leads all marketing and communications efforts for the Boston Red Sox. In this capacity, the Cleveland, OH native oversees the club’s marketing, media relations, corporate communications, social media, and creative services departments. Grossman’s teams also work closely with the Red Sox’ ticket and sponsorship sales functions to build ticket sales marketing programs and integrated corporate partnerships. He was a member of the group that help form the Take The Lead initiative last summer an initiative amongst the five major sports teams to stand up against racism and hate speech. 



Do You Speak for Your Entire Race? | Decoded | MTV News

Brief Intro: The following media clip is a satire sketch that focuses on passive racial bias with a group of employees who have become “race ambassadors”. The clip was chosen to identify if these types of behaviors truly exist and challenge if these biases are consciously and unconsciously done in the workplace. Similarly, we question whether comedy and satire is an appropriate medium to spark these conversations.


Discussion Question (PDF For Print)

  1. How can we consider identifying these conscious and unconscious biases in the workplace? Is it feasible to curb them?
  2. Is there a double standard in regards to discussing race (i.e. race / gender)? If so, why?
  3. Do you believe using comedy and satire is the most appropriate method to generate dialogue?
  4. Is the workplace the most appropriate space to discuss race? Would you feel comfortable? Are there limitations?