Sharifah Niles-Lane
Sharifah Niles-Lane is an award-winning marketing and communications leader and the Senior Vice President, Social Media Director at Citizens Financial Group, one of the largest banks in the country. Sharifah brings more than 17 years of social media, digital and content marketing experience, and a proven track record of success to the organization. In her current role, Sharifah leads enterprise-wide social media strategy, champions innovative communications tactics and drives effective execution to elevate and protect the brand’s reputation.
Before joining Citizens, Sharifah led digital marketing and social media strategy at Eastern Bank, Liberty Mutual Insurance, Houghton Mifflin Harcourt, and John Hancock. She has been recognized with many industry awards for her outstanding work and demonstrated expertise. Over the years, Sharifah has been instrumental in leading strategies and campaigns for many brands and partnerships such as Showtime, Universal Music – Decca, The Oprah Winfrey Show’s “No Phone Zone” Campaign, The Boston Marathon, Curious George, and many more.
Sharifah graduated Magna Cum Laude from Newbury College in Brookline, MA, with a BA in Communications. She has a passion for mentorship and community service and currently serves on the board of directors for YW Boston.